Brewery Launches Low-Alcohol Beer, Calls it Nanny State


A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK’s “strongest beer”.

Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%. (…)

BrewDog founder James Watt explained on his blog: “Anyone who knows BrewDog, knows beer, or anyone has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified.

“If logic serves the same people who witch-hunted and publicly slated us should now offer us heartfelt support and public congratulations.

“However I fear that this, unfortunately, is an arena devoid of logic and reason.” (…)

Jack Law, chief executive of Alcohol Focus Scotland, said of the new Nanny State beer: “This is a positive move which proves that low strength doesn’t compromise quality.

“However the name of the beer proves that once again this company is failing to acknowledge the seriousness of the alcohol problem facing Scotland.”

BrewDog’s blog post is here. They don’t seem to ship outside the UK, but Brits can buy Tokyo* here and Nanny State here.

Also, I hereby double dare The Epic Brewing Company to make an 18.2% or stronger beer. I will consume some without imposing external costs on others. You will be labelled irresponsible and get some free publicity. Geoffrey Palmer will be filled with righteous anger. Everybody wins.

Now That’s Marketing

I’ve been really impressed with the online marketing campaign for Free to Choose Media’s upcoming documentary The Power of the Poor (which features Hernando de Soto and is bound to be excellent; airs October 8 on PBS). They are running a blog contest, with a first prize of $250 plus a DVD of the show. That’s pretty low cost, and is getting them a lot of publicity ’round the free market economics blogosphere. (It’s only open to U.S. legal residents, so I can’t enter.)

They’re also making good use of twitter. I suspect they’re following everyone mentioning The Power of the Poor, and liberally posting links to blog posts. Again, very low cost with the potential to make a big aggregate difference in publicity.

Well done, chaps! It’s good to see such a worthy project getting the marketing it deserves. People need to see this film (including me; anyone know how those of us outside the U.S. can see it?).