BrewDog Launches 32% ABV Beer

BrewDog, the Scottish brewing company behind the 18.2% ABV Tokyo* and the low alcohol Nanny State have revealed their newest brew: Tactical Nuclear Penguin, weighing in at a mighty 32% alcohol!

Managing director James Watt said a limited supply of Tactical Nuclear Penguin would be sold for £30 each.

He said: “This beer is about pushing the boundaries, it is about taking innovation in beer to a whole new level.”

Mr Watt added that a beer such as Tactical Nuclear Penguin should be drunk in “spirit sized measures”.

A warning on the label states: “This is an extremely strong beer; it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.”

Want! Predictably, the wowsers aren’t too pleased about it:

However Jack Law, of Alcohol Focus Scotland, described it was a “cynical marketing ploy” and said: “We want to know why a brewer would produce a beer almost as strong as whisky.”

(Hat tip: @epicbeer)

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Brewery Launches Low-Alcohol Beer, Calls it Nanny State

Awesome:

A brewery has launched a low alcohol beer called Nanny State after being branded irresponsible for creating the UK’s “strongest beer”.

Scottish brewer BrewDog, of Fraserburgh, was criticised for Tokyo* which has an alcohol content of 18.2%. (…)

BrewDog founder James Watt explained on his blog: “Anyone who knows BrewDog, knows beer, or anyone has more common sense than a common (or garden) gnome will know that the scathing and unrelenting criticism we faced was pretty unjustified.

“If logic serves the same people who witch-hunted and publicly slated us should now offer us heartfelt support and public congratulations.

“However I fear that this, unfortunately, is an arena devoid of logic and reason.” (…)

Jack Law, chief executive of Alcohol Focus Scotland, said of the new Nanny State beer: “This is a positive move which proves that low strength doesn’t compromise quality.

“However the name of the beer proves that once again this company is failing to acknowledge the seriousness of the alcohol problem facing Scotland.”

BrewDog’s blog post is here. They don’t seem to ship outside the UK, but Brits can buy Tokyo* here and Nanny State here.

Also, I hereby double dare The Epic Brewing Company to make an 18.2% or stronger beer. I will consume some without imposing external costs on others. You will be labelled irresponsible and get some free publicity. Geoffrey Palmer will be filled with righteous anger. Everybody wins.